Colsubsidio worked with Lowe/SSP3, an ad agency in Bogota, Columbia to come up with these clever advertisements that will make you do a double-take. The Colsubsidio Book Exchange campaign is simple and direct. It features papercraft silhouettes of iconic storybook characters. Each poster is a brilliant mash-up of two stories: Snow White/Sherlock, Harry Potter/Troy, Little Red Riding Hood/Moby Dick Although these simple cutouts do not necessarily elaborate on the print ad’s tag line, “Come with a story and leave with another,” it does show what literary treasures people can potentially walk away with.
Little Red Riding Hood and Moby Dick
Snow White and Sherlock Holmes
Harry Potter and Troy