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So close to our heart, … old books should not be thrown away! Donate them.

This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil.Ad campaign depicts the sad state these discarded books could potentially suffer through the imagined homelessness of Little Red Riding Hood, Pinocchio and the Three Little Pigs.

Via