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This brilliant advertisement created by BBH for The Guardian uses the famous fairy tale of “Three Little Pigs” to paint a 21st century picture of open journalism. Incredible ad!

This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.