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Bugs Bunny, Popeye and Winnie the Pooh well-known cartoon characters suffering from the unknown affects of genetically modified foods  (GMO=Genetically Modified Organisms) in James Voon illustrations.


Genetic modified food (GMO) exist everywhere around us – without us knowing! The food we consume everyday should be more transparent so that we can have choices on choosing our food. Therefore, the solution I came up with is through a friendlier & recognizable way of approach. Which is, through the use of childhood characters which i recreated it with my style of illustration. The idea is to bring out the message of letting people know what they are eating everyday. Whats in your food?